Know What's Important To Your Prospect
Get a leg up and understand how your prospects are using your content. With Proposa’s heatmaps, you can see how long they spend on each section.
Heatmaps & Behavioral Analysis FAQs
Proposa’s analytics suite gives you an unprecedented look into the behaviors of your buyer. Use this knowledge to your advantage.
How do the heatmaps work?
We run a small script while they’re looking at your proposal and time them as they move from section to section.
What if my prospect leaves the computer while my proposal is open?
We detect non-active time and ignore that data. If we don’t see any movements within 30 seconds, the timer stops. If they come back, it switches back on.
What's the best way to use the heatmaps?
Any additional information you can get on your prospect’s behavior is important. You may find that some content is simply skimmed and not looked at while other pieces of content are read thoroughly. Use that information in follow up correspondences to help you pitch the right thing to the right person at the right time.